Dev.Mag: 'How To Market Your Indie Game For Free'
I always find it a little depressing when I discover an incredible indie game completely by chance that has received no marketing whatsoever. It always makes me wonder: why did the developer spend so much time and effort creating something brilliant and then not even have a decent crack at spreading it around a little?
I've considered writing up a list of points which I believe to be 'Good Methods for Marketing Your Indie Game', but Dev.Mag's Rodain "Nandrew" Joubert has beaten me to it, while making his ideas all 'Zero Budget' jobs too.
His article 'The Zero Budget Indie Marketing Guide' may be a very useful read for any aspiring indie developers who aren't really sure how to get their game 'out there'. It includes advice from the likes of Fez developer Phil Fish, Rock Paper Shotgun's Kieron Gillen and many others. It may even prove interesting for those of you who believe you've got the ins and outs of game-marketing sorted.
Read the article at Dev.Mag.
Comments
Nice.. need to read this. ^_^
Posted by: mrKaizen | June 17, 2009 11:07 PM
Let me guess:
"Spam every gaming blog out there with press releases announcing your 'new game copmpany' (i.e. you with a copy of Game Maker) and make yourself available for interviews."
We get it, bloggers have a bunch of blank space to fill and they love to hype projects that are still in development (exclusive! Here's the screensholts from Cactus' new game that will never come out because he's more intereted in publicity than publishing!). We don't need to read another guide about this, thanks.
Posted by: bnvbvbn | June 19, 2009 4:36 PM